Recently the industry a lot about Dell's news, I return to Dell CEO, layoffs, finishing a comprehensive product line, up to now, more news, Dell intends to push from domestic distribution. On distribution channels, in fact, Dell in the United States has started trial operation, Dell laptop into a Wal-Mart stores. Therefore, the distribution channels in China push, this news is not accident. And before we move around the city will find the computer, in fact, in news travels out to have been a so-called Dell experience centre shops, which are now comparable experience centre shops reported the distribution of news very early, it is also How one thing » In fact, we know that Dell's notebook business and consumer-two series, before some of Dell's domestic distributors are mainly to do business series, that is to say, now we are talking about Dell into the distribution market is mainly the product Line coverage to individual consumer products. In fact, whether direct or distributors or consumers are most concerned about the problem is: I now buy a Dell notebook, in the end is to好呢ordered online or directly to the city to buy computers? » Below we will answer this question. DELL notebook how to buy » The status quo - still lead direct marketing, distribution neither fish nor fowl On direct marketing, I believe we are well aware, is nothing more than telephone and Internet orders, shipments and payments, which is a basic process. We now turn to Dell in China, the distribution of the main push, how is the kind of. Judging from the current center of the experience of domestic Dell, Dell itself does not involve too many, are Dell and cooperation between the dealers, distributors delivery to Dell, with the traditional distribution model there is no change . Dealers will have a certain amount of stock, rather than the garb of direct marketing experience to do the same centre and the sale and purchase. However, at present, these businessmen will do little home series, which causes, according to the author and businesses as well as observation of the conversation, mainly because of Dell's direct sales business online by the machine, generally relatively high prices, distribution can be done at lower prices, So there may be some distribution of profits and domestic direct sales series of lower prices, coupled with the market price changes very fast, very easy to inventory losses, it has done little for the home series. But there are exceptions, many dealers did Inspiron 640M, and so on, it was observed during that period, Inspiron prices relatively stable. DELL notebook distribution See here, we believe that the domestic distribution of the current situation has more understanding of its operational procedures and now the majority of distribution patterns, dealers operating alone, we need to do certain goods store by, the Acting unified distribution Availability . At the very least, is currently the case, but the basic or minor, can not direct the formation of a direct impact. More importantly, the current distribution of the status quo is not an official Dell distribution agent. At present, there are sources, Dell China and Hong Kong-listed holding company of Shi-agent signing of agreement, China will begin in 12 provinces, the distribution of Distribution. This is a qualitative change, distribution agents signed, then some distribution issues will be fully operational. The future - direct marketing, distribution of their respective half » It appears that Dell力推distribution in the country is a hard fact that, since then, the two Dell sales model, in the end it also会是怎么样» Personal inference, although the current domestic distribution is the usual practice, but not good distribution, promotion and sale of the product is fatal impact. For example, a certain brand of the impact of the many channels, although the products good, but the market is no longer glorious return. Personal inference, in the next period of time, Dell's direct sales and distribution will lead, first of all, online shopping is slowly get more recognition, to participate in online ordering will be more and more people on the other hand, Dell years Direct advocacy in the country, resulting in a greater influence, there are some relatively fixed user base. However, direct sales growth will be slow, which is determined by the domestic environment, there is a direct and uncertainties - distribution, if the distribution itself has developed rapidly, then direct sales decline is not impossible. And distribution, after all, not the current eight-character写完a charge-off, everything is hard in the beginning, domestic consumers for a new things, to accept or to a certain extent the process. But Dell's current product line has made great changes, as long as we persistently and actively identify problems at any time to solve the problem, the prospects for distribution of more than a direct sales. Because the vast majority of ordinary Chinese people still prefer to buy is now sold. Distribution is the biggest uncertainties - Dell channels of distribution patterns, habits and whether or not the Chinese people feel uncomfortable. Direct sales, distribution, advantages and disadvantages of PK In PK links, we mainly for personal consumption areas for discussion. The advantages of direct marketing, consumers, convenient, fast, intuitive, we need only sit in front of the computer, open the page, you can achieve the purchase of computers, but also very obvious shortcomings, consumers can not see in kind, not intuitive understanding of the product, Not enough people hearts assured. For Dell itself, direct marketing channels can maximize cost savings, be able to zero inventory, Gabriel is almost no harm, this is no wonder why Dell has been unwilling to let go of direct marketing. Distribution of the benefits for consumers, can be contacted in kind, comprehensive intuitive understanding of products, but also at the scene comparative shopping, price flexibility, the warranty can find dealers, etc.. Drawback is the lack of transparency in prices, people do not understand the computer will suffer. For Dell, the only advantage of the estimated expansion of the original market, Dell has become more close to consumers on many of the shortcomings, the need to fight with the distribution channels accountable, cost control is not very good control, and so on. Concern, we have to buy Dell notebook If it is now, to buy Dell's consumer notebook, then almost no consideration will choose to direct sales, distribution because it is now, almost no consumer choice models, and if the purchase of business machines, you can find local distributors to buy, because Prices will be cheaper than buying directly online, but the choice of hardware on a relatively small, unlike the Internet with less flexibility. If you intend to buy some time, whether direct or personal recommendation distribution, went Centre experience, good trial a crush of their own Dell laptop, to make the product more intuitive understanding. And then compared their own dealer services, products, prices, etc., for the direct marketing and product prices, and then decide how to purchase. In fact, the Dell distribution model introduced by the benefits or our consumers, we may also wish to enjoy the welcome distributors to come. Written at the end, the Dell warranty issues Many of my friends care, direct purchase and distribution of the purchase of notebook warranty will be different manner? » Dell notebook warranty, mainly by phone for first, whether distribution or direct sales, can be directly used Dell's first free telephone service, computer engineer with the problem on and then decide whether or not the local engineers on-site service, etc. . Basically, the warranty is the same way, of course, distributors buy friends, one more option is to buy the book to find the dealers, to seek help, but finally Dell hardware itself solve important problems.